An accredited ISO certification body selling standards-based services — ISO 9001, ISO 27001 and related — to businesses across India, with ticket values from ₹10,000 upward.
Lead flow was inconsistent and an unmanaged website was undermining conversion. Growth was unpredictable month to month, which makes capacity planning impossible for a services business.
The work.
- Stabilised always-on lead campaigns rather than running them in bursts.
- Built standard-specific intent segments so an ISO 9001 enquiry and an ISO 27001 enquiry were never treated the same.
- Fixed the website conversion path, which was losing traffic the campaigns had already paid for.
- Held the account always-on so the pipeline stopped depending on campaign timing.
~500 leads/month · ~₹240 CPL · ~12.5× ROAS
~500
Qualified leads per month, consistently
~₹240
Cost per lead
₹15L
Attributed revenue per month
~12.5×
Return on ad spend
Since 2021
The longest-running engagement on this list
Why this result matters
Five years of always-on, predictable qualified lead flow at a 12.5× return. This is the engagement that proves the results are repeatable systems rather than one-off spikes.
Figures are approximate monthly averages from the client's active advertising and commerce accounts, shared with their consent. Revenue attribution is as reported by the client. Individual results depend on industry, offer, pricing, creative, budget and market conditions.
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.