A gemstone retailer in a category where the purchase is high-consideration, belief-led, and where buyers have every reason to be sceptical of who they are buying from.
Trust is the entire conversion problem. Certification, provenance and returns matter more than price or design.
The work.
- Built the store so certification and provenance sat at the decision point.
- Structured the catalogue by intent rather than by stone type alone.
- Ran acquisition against considered, research-led demand.
- Used retention to support repeat and referral purchase.
Ecommerce established
Established
Direct ecommerce channel built and running
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.