India's first spiritual fragrance brand, built on a genuinely distinctive idea — flowers recovered from temples, turned into incense. The story was strong and widely liked. The commercial engine underneath it was not.
A devotional purchase is habitual and price-sensitive, and the category is crowded with unbranded product. The brand could not win on price and could not afford to lose the premium that the story earned.
The work.
- Rebuilt the store around the buying decision rather than the catalogue — collection structure, PDP and checkout.
- Ran acquisition across Meta and Google with creative volume rather than a fixed set.
- Built retention on email and WhatsApp so repeat purchase carried the margin.
- Extended to marketplace so Amazon and the D2C store stopped competing.
₹2 Cr revenue · 3.5× ROAS · Featured on Shark Tank India
₹2 Cr
Revenue generated through the rebuilt store
3.5×
break-even 1× · scale to 12.5×
Blended return on ad spend, sustained
Featured
Shark Tank India, with the brand story intact
“Le Webexy has helped us in designing an ROI-focused website and generated ₹2 Cr revenue while maintaining 3.5 ROAS. Best digital partner.”
Bharat Bansal — Co-founder · Nirmalaya
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.