A supplier of high-reliability electronics assembly and ESD products, selling to engineers and procurement teams in a category still largely run on catalogues, trade shows and IndiaMART.
The buyer is technical and sceptical, the cycle is long, and the wrong kind of enquiry wastes expensive engineering time. Volume was never the goal.
The work.
- Rebuilt the site as a technical credibility document — specifications, applications and compliance, not marketing copy.
- Qualified in the form so engineering time went to real opportunities.
- Ran search against problem-led queries rather than brand terms.
- Wired tracking to enquiry quality, not just enquiry count.
60.9% more leads
60.9%
Increase in qualified leads
Ongoing
Engagement continuing since 2023
Figure pending §16.9 publication sign-off.
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.