A designer lighting brand on Shopify with a healthy, profitable account already running at roughly 7× ROAS — and stuck there. The client wanted to scale toward a 10× target but every attempt to push spend cost them efficiency.
The task was not fixing failure, which is the easy version. It was unlocking growth in an account that already worked, without giving back the return that made it worth scaling.
The work.
- Built a new creative strategy with product shoots planned for performance rather than for the catalogue.
- Introduced new offers to lift conversion rate and average order value together.
- Ran landing-page CRO to convert more of the traffic already being paid for.
- Scaled spend across Meta and Google at the same time, with return protected as the constraint.
₹37L/month · ~10.5× ROAS · CAC down a third
₹11.97L → ₹37L
Monthly revenue, Feb to Aug 2026
~7× → ~10.5×
Blended ROAS — improved while scaling
~₹400 → ~₹270
Customer acquisition cost, down about a third
₹1.68L → ₹3.49L
Monthly ad spend, more than doubled
~1,300
Orders a month at an AOV of ~₹2,500
11.17×
August ROAS — the highest sustained level in the period
The ROAS journey, month by month.
Scaling means deliberately trading short-term efficiency for growth, then rebuilding it higher. The dips are the months we pushed spend and new creative hardest to unlock volume.
Channel strategy.
Meta Ads — the growth engine
₹89K → ₹2.4L / month
Scaled aggressively as the primary volume driver. New creative and offers fed Meta's delivery to unlock the ceiling.
Google Ads — the efficient base
₹79K → ₹1.09L / month
Held as the high-intent foundation, capturing existing demand at strong return while Meta scaled the top of funnel.
Why this result matters
Most accounts buy growth by giving up efficiency. Scaling roughly 3× while improving ROAS and cutting acquisition cost by a third is the rarer outcome — at a ₹2,500 AOV it is the difference between growth that burns margin and growth that compounds it.
Figures are approximate monthly averages from the client's active advertising and commerce accounts, shared with their consent. Revenue attribution is as reported by the client. Individual results depend on industry, offer, pricing, creative, budget and market conditions.
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.