Formerly Youngman India, a manufacturer of industrial safety and work-at-height access equipment selling to enterprise procurement teams. Lead volume already existed — quality did not.
The sales team was drowning in unqualified enquiries and could not scale spend confidently. With an average order value of ₹1.2 lakh, every wasted conversation is expensive, so volume was never the metric that mattered.
The work.
- Rebuilt campaigns around intent segmentation rather than broad category targeting.
- Added qualifying questions to every lead form so filtering happened before sales, not during it.
- Aligned targeting to enterprise procurement profiles rather than general trade interest.
- Tracked to qualification rate and attributed revenue instead of raw form fills.
~40% qualified · ~₹176 CPL · ₹20L/month
~40%
Lead qualification rate, sustained since 2022
~₹176
Cost per lead across Google and Meta
₹20L
Attributed revenue per month
~6.7×
Return on ad spend
₹1.2L
Average order value
Why this result matters
A ₹1.2 lakh order value means every lead represents a six-figure considered purchase to an enterprise decision-maker — qualified at 40% and held there across four years. Proof that high-ticket lead generation can be both precise and durable.
Figures are approximate monthly averages from the client's active advertising and commerce accounts, shared with their consent. Revenue attribution is as reported by the client. Individual results depend on industry, offer, pricing, creative, budget and market conditions.
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.