A multispeciality hospital chain in Gurgaon running patient acquisition across three locations, with ticket values ranging from ₹5,000 to ₹3 lakh depending on specialty.
Acquisition cost was high, qualification low and conversion poor — spend was leaking on wrong-intent audiences across all three sites. A hospital lead is not a form fill; it is an appointment plus a physical visit to one specific location.
The work.
- Restructured campaigns by specialty and by location catchment — Sector 14, 56 and 82 treated as distinct markets.
- Tightened lead capture with appointment-intent flows rather than general enquiry forms.
- Separated funnels per specialty, because urgency and decision cycle differ sharply between them.
- Measured to qualified appointment rather than to enquiry volume.
~50% qualified · ~₹560 CPL · ₹50L/month
~50%
Qualified leads, achieved within the first month
~₹560
Cost per lead
₹50L
Attributed revenue per month
~5.5×
Return on ad spend
3
Location catchments run as separate markets
Why this result matters
The enquiry-to-footfall funnel is the hard part of healthcare marketing — a lead only counts once someone physically arrives at a specific building. Engineered at scale across three Delhi-NCR locations, at a 50% qualification rate.
Figures are approximate monthly averages from the client's active advertising and commerce accounts, shared with their consent. Revenue attribution is as reported by the client. Individual results depend on industry, offer, pricing, creative, budget and market conditions.
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.