AWAITING ASSET
An affordable eyewear retailer running two very different acquisition problems at once: recruiting franchise partners, and booking at-home eye tests for consumers.
Two audiences with nothing in common — a prospective business owner evaluating an investment, and a consumer booking a free test. One funnel would have served neither.
The work.
- Split the account into two funnels with separate creative, pages and qualification.
- Qualified franchise enquiries on capital and city before they reached the team.
- Ran the consumer funnel on locality and convenience rather than price alone.
- Measured each to its own definition of a good lead.
High-intent pipeline on both funnels
Two funnels
Franchise and consumer run independently
High intent
Leads converted to real business — client's own words
“Le Webexy generated leads for our franchise model and Home Eye-Test service. Leads were very high potential and got us good business.”
Shivi Singh — Co-Founder · ClearDekho
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.