AWAITING ASSET
The India leg of an international junior golf championship, with an audience of playing families that is small, specific and hard to reach through broad targeting.
A narrow, high-intent audience and a fixed tournament date. Broad reach is wasted spend; the campaign had to find a few thousand of the right households.
The work.
- Targeted playing families and golf communities rather than a broad sports audience.
- Produced tournament coverage usable by both the organiser and the sponsors.
- Ran registration campaigns against the fixed date.
- Delivered post-event content for the following year's cycle.
Tournament promotion delivered
Delivered
Tournament promotion and full media coverage
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.