PlogRun — plogging, the practice of picking up litter while running — presented by PepsiCo as part of its Partnership of Progress programme, with a roster of co-sponsors and a national footprint.
A single day, a hard date, and a sponsor list that all needed visibility. Content had to be captured and published while the event was still current, not edited over the following fortnight.
The work.
- Ran registration campaigns with enough runway to fill the day.
- Coordinated on-ground activation and live capture.
- Produced film and photography cut for each platform.
- Ran post-event campaigns — the part most activations skip.
National activation delivered
National
Multi-city activation delivered
PepsiCo
Presenting sponsor, with co-sponsor visibility managed
What this engagement involved.
Ready when you are.
One of our strategists — not a salesman — will reach out.